![]() ![]() For videos under 9:16: Colored gradient bars are rendered above and below.Text: no extra text, all text must be part of the image file.One of the major differences with a story is that you should upload the highest resolution possible. It’s easy with both Facebook and Instagram Story ads having the same dimensions and specs, so you can use the same creatives for both placements. Image ads posted as Stories last a total of five seconds or until the viewer swipes away from the Story. Story ads keep increasing in popularity as they’re fast and easy for viewers to digest. The only difference between Facebook and Instagram is Instagram videos can only be a max of 2 minutes.Įverything else stays the same as the Facebook specs above. ![]() Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).Recommended video length: 15 – 30 seconds.Resolution: Upload the highest resolution video available that meets file size and ratio limits.Link description length: max 30 characters.Recommended image formats: JPG, PNG (PNG has higher quality).Recommended aspect ratio is between 9:16 to 16:9, crops to 1.91:1 with a link.Recommended image size: 1080 x 1080 pixels or 1200 x 628.Exactly what you want.Ĭheck out the comparison between these two ads: Now you can publish Facebook posts that are 1080 x 1080 pixels wide which means you’re taking up more space. ![]() Keep in mind, it used to be 1200 x 628 pixels as the go-to Facebook ad size.
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